Let's steer clear of sounding too formal. Those of us who hang out on chess.com prefer clubs with a bit of personality. So, forget about being like "Chess.com Community" or "Chess.com Beta." Instead, let's jazz things up with a cool background and some friendly banter. When you're online, strike up some casual chats and be approachable. And hey, us staff members should be leading the charge by starting some fun conversations—not just saying a quick "hi" and calling it a day.
https://www.chess.com/terms/chess-background - Ideas for backgrounds
We should set some clear goals for our club, like how many members we want, the events we want to host, and how we're doing in those Vote Chess matches.
Let's make sure we're sending out invites every day and keeping an eye out for active members in other clubs to bring over. Oh, and remember, not everyone in NM's club is super active. A lot of those 45,000 members might not be around much, and even the ones who are online might not be all that chatty.
As for our forums, let's decide if we're sticking to chess-related topics or if we're open to chatting about other stuff too.
This message was a bit rushed, so give me a shout if I missed anything or if there's something else we need to talk about!

NM Coach-Bills Free Video Lessons - HQ