When I'm a complete beginner (average 750ish) is it best to just continue playing or to use the "les

Just as the title suggests: When I'm a complete beginner (average 750ish) is it best to just continue playing or to use the "lessons"?

Which one will make me improve quicker?

Playing allows you to practice what you are learning.

Lessons will only be helpful if you put in the effort and study properly.

Could you describe what you mean by studying properly?

There are 2 ways to study:

Active: Using a real board, and pieces.  Books.  Simulating OTB tournaments conditions as much as possible.

Passive: Using online 2D sets.  Videos, software.

You can learn using either, but studies have shown that Active learning will return better results.

go to a book store, buy a book and read it. 

Yes

"... for those that want to be as good as they can be, they'll have to work hard.

Play opponents who are better than you … . Learn basic endgames. Create a simple opening repertoire (understanding the moves are far more important than memorizing them). Study tactics. And pick up tons of patterns. That’s the drumbeat of success. ..." - IM Jeremy Silman (December 27, 2018)

https://www.chess.com/article/view/little-things-that-help-your-game

https://www.chess.com/article/view/how-to-start-out-in-chess

https://www.chess.com/news/view/a-new-years-resolution-improve-your-chess-with-new-lessons
"... In order to maximize the benefits of [theory and practice], these two should be approached in a balanced manner. ... Play as many slow games (60 5 or preferably slower) as possible, ... The other side of improvement is theory. ... This can be reading books, taking lessons, watching videos, doing problems on software, etc. ..." - NM Dan Heisman (2002)
https://web.archive.org/web/20140627084053/http://www.chesscafe.com/text/heisman19.pdf
"... If it’s instruction, you look for an author that addresses players at your level (buying something that’s too advanced won’t help you at all). This means that a classic book that is revered by many people might not be useful for you. ..." - IM Jeremy Silman (2015)
https://www.chess.com/article/view/the-best-chess-books-ever
Here are some reading possibilities that I often mention:
Simple Attacking Plans by Fred Wilson (2012)
https://web.archive.org/web/20140708090402/http://www.chesscafe.com/text/review874.pdf
http://dev.jeremysilman.com/shop/pc/Simple-Attacking-Plans-77p3731.htm
Logical Chess: Move by Move by Irving Chernev (1957)
https://web.archive.org/web/20140708104437/http://www.chesscafe.com/text/logichess.pdf
The Most Instructive Games of Chess Ever Played by Irving Chernev (1965)
https://chessbookreviews.wordpress.com/tag/most-instructive-games-of-chess-ever-played/
Winning Chess by Irving Chernev and Fred Reinfeld (1948)
https://web.archive.org/web/20140708093415/http://www.chesscafe.com/text/review919.pdf
Back to Basics: Tactics by Dan Heisman (2007)
https://web.archive.org/web/20140708233537/http://www.chesscafe.com/text/review585.pdf
https://www.chess.com/article/view/book-review-back-to-basics-tactics

https://static1.squarespace.com/static/5856bd64ff7c50433c3803db/t/5895fc0ca5790af7895297e4/1486224396755/btbtactics2excerpt.pdf
Discovering Chess Openings by GM John Emms (2006)
https://web.archive.org/web/20140627114655/http://www.chesscafe.com/text/hansen91.pdf
Openings for Amateurs by Pete Tamburro (2014)
http://kenilworthian.blogspot.com/2014/05/review-of-pete-tamburros-openings-for.html
https://chessbookreviews.wordpress.com/tag/openings-for-amateurs/
https://www.mongoosepress.com/catalog/excerpts/openings_amateurs.pdf
Chess Endgames for Kids by Karsten Müller (2015)
https://chessbookreviews.wordpress.com/tag/chess-endgames-for-kids/
http://www.gambitbooks.com/pdfs/Chess_Endgames_for_Kids.pdf
A Guide to Chess Improvement by Dan Heisman (2010)
https://web.archive.org/web/20140708105628/http://www.chesscafe.com/text/review781.pdf
Studying Chess Made Easy by Andrew Soltis (2009)
https://web.archive.org/web/20140708090448/http://www.chesscafe.com/text/review750.pdf
Seirawan stuff:
http://seagaard.dk/review/eng/bo_beginner/ev_winning_chess.asp?KATID=BO&ID=BO-Beginner
http://www.nystar.com/tamarkin/review1.htm
https://web.archive.org/web/20140627132508/http://www.chesscafe.com/text/hansen173.pdf
https://www.chess.com/article/view/book-review-winning-chess-endings
https://web.archive.org/web/20140708092617/http://www.chesscafe.com/text/review560.pdf

Thanks for the tons of replies. I feel like this will help me get very far.

For the "absolute beginner" like I posted in the beginning...Should I just continue to play a TON of games?

Say, 90% of my time spent playing games 10% of my time spent studying?

And then once I get better I can go 80/20, 70/30, etc?

Opening Principles:

1. Control the center squares – d4-e4-d5-e5
2. Develop your minor pieces toward the center – piece activity is the key
3. Castle
4. Connect your rooks

Tactics...tactics...tactics...

The objective of development is about improving the value of your pieces by increasing the importance of their roles. Well-developed pieces have more fire-power than undeveloped pieces and they do more in helping you gain control.

Now we will look at 5 practical things you can do to help you achieve your development objective.

They are:

1. Give priority to your least active pieces.

• Which piece needs to be developed (which piece is the least active)
• Where should it go (where can its role be maximized)

2. Exchange your least active pieces for your opponent’s active pieces.
3. Restrict the development of your opponent’s pieces.
4. Neutralize your opponent’s best piece.
5. Secure strong squares for your pieces.

Don’t help your opponent develop.

There are 2 common mistakes whereby you will simply be helping your opponent to develop:

1. Making a weak threat that can easily be blocked
2. Making an exchange that helps your opponent to develop a piece

Pre Move Checklist:

1. Make sure all your pieces are safe.
2. Look for forcing moves: Checks, captures, threats. You want to look at ALL forcing moves (even the bad ones) as this will force you look at, and see the entire board.
3. If there are no forcing moves, you then want to remove any of your opponent’s pieces from your side of the board.
4. If your opponent doesn’t have any of his pieces on your side of the board, then you want to improve the position of your least active piece.
5. After each move by your opponent, ask yourself: "What is my opponent trying to do?"

In these OTB tournaments will I be playing against players that are often a lot better than I am?

One of the above posters suggested I should be practicing against stronger players than me (within reason of course).