Chess Sets For Charity
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That's great. I thought you meant the company will give a chess set to charity. In my opinion that's even better!
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Here is an interesting article about BraRoe Chess and their new "Chess Sets For Charity" program:
http://www.pr-usa.net/index.php?option=com_content&task=view&id=61074&Itemid=9
The idea to this program is that whenever a customer purchases a chess set valued over $100 the BraRoe Chess company will give $10 back to the charity choice of the customer as a way for their company to give back to the community.