Based on the video collections from dutch videographers and journalists, it is pronounced ööve. This is with the phonetic Estonian and Finnish pronunciation. So it can be read as it sounds.
Euwe'd like to know how to pronounce Euwe...
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I thought Euwe was pronounced Oi-weh. Of course, the English language doesn't include the sounds for German ü or Russian ы, so, indeed, if the initial vowel sound in Euwe should really be the German U-umlaut, we won't be able to pronounce it properly.
I don't speak Dutch, but I'm pretty sure that it's more like the German Ö, not Ü. You are right that English speakers are not likely to pronounce that properly (standardized test: please say "Eichhörnchen").
I've tried. My wife said I'm frightening the kids.
Yeah, please be careful! Kids, don't try that at home!