We care and chess.com does look at this; I know what you mean and it seems to happen in every chess.com tournament for daily. The reason for this is likely that the players who are improving just keep on improving as the tournament is progressing, and this can even happen after 50 plus games have been played.
But are you suggesting that chess.com require that 50 games be played before playing in these tournaments? If so, that might not be a bad suggestion. It won't stop this from happening, but it might include less players.
To participate in any rating restricted DAILY tournament, a player MUST COMPLETE at least 50 games, so his/her REAL rating must be set.
Right now, if the DAILY tournament is designed for <1400 at the end, the winners will be ranked at 1700>-1800>.
And that's not because these players have improved, but because THEY DON'T BELONG TO THIS TOURNAMENT.
So honest players have NO CHANCE of winning THEIR tournaments.
Sadly, admins from chess.com don't give a sh*t about it because we are not 'big names' but modest membership payers who simply love the game.